Inbound Sales & Support

Call Flow Guide

A step-by-step script for handling inbound calls — from greeting to discovery to close. Follow each section in order for the best results.

1Greeting2Power of Transition3Discovery4FAB Spiel5Quick Reference
1

The Greeting

Say this word-for-word

Deliver with energy, warmth, and a smile in your voice.

SCRIPT

"Hi! Thank you for calling Inbound Sales and Support. My name is Christopher — may I have your name and phone number?"

Smile before you speak
Speak clearly and warmly
Write down name & number immediately

Mark complete when you've delivered the greeting.

2

The Power of Transition

Master these four question types to guide any conversation naturally — from small talk to discovery to close.

Open-Ended

Open-Ended Questions

Invite the customer to share freely. These reveal pain points, goals, and context you can't get from yes/no answers.

Example

""Tell me a little about how your business currently handles customer communication.""

Gather intelligence. Let the customer talk — the more they share, the better you can tailor your solution.

Close-Ended

Close-Ended Questions

Get a specific yes or no. Use these to confirm facts, qualify the customer, or move the conversation forward.

Example

""Do you currently have a professional email address for your business?""

Qualify and clarify. These keep the conversation focused and help you identify gaps.

Yes Question

Yes Questions

Questions designed to get agreement. Build momentum by asking things the customer will almost always say yes to.

Example

""Would you agree that a professional website makes your business look more credible to potential customers?""

Build agreement and emotional buy-in. Each yes moves them closer to saying yes to your offer.

Confirming

Confirming Questions

Reflect back what you've heard to show you were listening and to verify alignment before presenting a solution.

Example

""So just to make sure I understand — you're looking for a professional email and a website that helps you get more customers. Is that right?""

Demonstrate active listening, eliminate misunderstandings, and set up your recommendation.

3

Discovery Questions

Use the right tab based on what the customer needs. Each set of 5 questions uses all four question types to uncover needs and guide them toward a solution.

Use these questions to uncover how the customer currently handles email — and guide them toward a professional business email that builds trust.

Open-EndedClose-EndedYes QuestionConfirming

Bundle Opportunity

After confirming their email needs, transition naturally: "Since you'll want your email to match your business name, let's also make sure you have the right domain and website to go with it."

4

FAB Spiel

Feature → Advantage → Benefit. Use this framework to present each GoDaddy product in a way that connects directly to what the customer told you they need.

FeatureWhat it isAdvantageWhy it mattersBenefitWhat it does for them

Website Builder

GoDaddy Airo — AI-powered website in minutes

OPENING LINE

"Based on what you've shared, I think our Website Builder is exactly what you need. Let me walk you through what makes it stand out."

Closing Line

"So with GoDaddy's Website Builder, you get a professional site that works on any device, gets found on Google, and turns visitors into customers — all without needing a developer. Does that sound like what you're looking for?"

Pause after the closing line. Let the customer respond. Silence is your ally — don't fill it.

Bundle Bridge

"And the great news is — when you pair your website with a matching domain and professional email, everything works together seamlessly. Want me to put together a complete package for you?"

Quick Reference

01

Greet & Gather

Deliver the greeting. Get the customer's name and phone number. Write it down immediately.

02

Discover & Qualify

Use all four question types to uncover needs. Listen more than you talk.

03

FAB & Close

Present Feature → Advantage → Benefit for each product. Confirm and bundle.